Born between 1997 and 2012, Gen Z has grown up in a world dominated by the internet, smartphones, and social media. While often labeled as impatient or overly focused on fast content, Gen Z actually demonstrates remarkable caution and thoughtfulness when it comes to making purchases.

For businesses engaging in cross-border eCommerce, especially those shipping products from Vietnam to the U.S. and beyond, understanding Gen Z’s buying behavior is not just an advantage — it's a key to long-term growth. If you're selling online and looking for reliable international shipping services, this article is for you.

Gen Z Doesn’t Impulse Buy – They Research First

Contrary to popular belief, Gen Z doesn’t make spontaneous purchases. When something catches their eye on social media, most of them will take the time to research before making a decision.

Recent statistics show:

• 75% read comments on product posts to see feedback from real users.

• 74% visit the brand's website to learn more.

• 72% check reviews across different platforms.

This means no matter how great your ad looks, if the user feedback or product experience falls short, Gen Z will walk away.

What Influences Gen Z's Purchase Decisions?

Gen Z draws insights from various sources, but peer reviews carry the most weight:

• 39% trust reviews on a brand's website

• 35% rely on social media comments

• 31% consider recommendations from friends

• 28% are influenced by family

• Only 17% are swayed by celebrities, and 14% by influencers

The message is clear: authenticity matters more than hype. To gain Gen Z's trust, your brand must be transparent and genuine.

Gen Z is Cautious with Personal Information

Another key trait: Gen Z is selective when sharing personal information. They won’t opt-in to emails or messages unless there’s a clear benefit.

• 55% only subscribe if a strong discount is offered

• After subscribing:

  • 26% use the discount immediately

  • 30% save it for later

  • 23% forget about it completely

This means generic email campaigns are unlikely to convert. You need timely, personalized, and value-driven communication to earn their attention.

What Brands Should Focus On (Besides Running Ads)

If your audience includes Gen Z – or you're planning to tap into this demographic – ads alone won’t cut it. Here’s what to invest in:

✅ Authentic content: Showcase your product honestly, use storytelling, and avoid overpromising.

✅ Strong review systems: Encourage customers to leave reviews and display them visibly on your site.

✅ User-generated content (UGC): Real people using your product builds trust. Motivate your buyers to share videos or stories about their experience.

✅ Smart customer retention: Use selective automation, personalize offers, or implement loyalty programs to keep Gen Z engaged.

These strategies are especially useful if you’re selling on platforms like Etsy, eBay, Amazon, or Shopify, and need a reliable logistics partner for global shipping.

SG LINK – The Logistics Partner Helping Sellers Reach Gen Z Globally

Gen Z values fast, transparent, and trouble-free delivery. For them, the post-purchase experience matters just as much as the buying moment.

If you're an international eCommerce seller, don't let shipping issues harm your reputation. Choose a trusted international shipping provider that protects your customer experience.

SG LINK offers flexible, fast, and specialized cross-border shipping solutions tailored for online sellers. Our strengths include:

• Modern order tracking system
• Packing, fulfillment, and optimized shipping support
• Strategic partnerships with eBay and Wish in Vietnam
• Official license for international postal services

Let SG LINK help you win over the most demanding – and most promising – generation of shoppers: Gen Z.

Message us on Zalo to explore smart, cost-effective, and reliable global shipping for your eCommerce business!